Certified Pay Per Click Specialist
I'm here to help you get leads(clients) so you spend more time building your business!
Hi, I'm Newton Dantas, a Certified Pay Per Click Specialist with over 4 years of experience managing end-to-end paid media campaigns.
My focus is on providing you with quality leads that convert to sales (Your Clients!).
Understanding your marketing data allows me to filter out the bad leads from the good ones.
With paid marketing, you can not only be seen by potential leads but also acquire those relevant leads because you're targeting the right people.
Professional Summary
Over the years, I've worked on platforms like Google Ads, Meta Ads, and LinkedIn Ads generating results for businesses like yours.
Getting tangible results is my utmost concern for all businesses and that includes you!
If you present me with your problem, I can make sure that I do everything possible within the scope of paid media marketing.
I can help you with advertising structure(mapping out the user journey), keyword research (because that's what people put in their search engines), ad copywriting (how will they give you their info if you don't persuade them?), and campaign optimization (your campaigns should always remain relevant to your audience).
If we do everything right, I'm sure you'll have at least 3 times the return on your investment. And I actually believe it should be ATLEAST 3 times!
Competitor analysis is also a vital part of building your brand and getting those qualified leads. Competitors provide you with a minimum benchmark that you MUST follow if you want to survive in the market.
With me, you'll not just survive, you'll thrive!
Conversion rate optimization helps you make sure your prospects aren't lost on your website.
Remember, giving them your best version in terms of the feel and look is important. Studies show that with a proper CRO, your leads can grow to 20% up to 50%.
Continuous learning and meeting updated marketing standards are what keep businesses like yours alive in the market.
I am a big fan of new innovations and technologies and you will by default get all the new technologies being implemented in your campaign.
Recent Experience
PPC Specialist
Coact | June 2023 - Present
As a PPC Specialist, I've been consistently helping the business get qualified leads. Initially, when we started, I had done a thorough market analysis. We found out the target audience, and their personas, and created ad copy around that persona. We landed getting qualified clients within the first 21 days of starting the campaign (It had not happened for them in the past 6 months). After that, the journey has consistently been smooth because, with the right optimizations, the campaigns are consistently getting qualified leads. I've also had the opportunity to collaborate with the marketing coordinator in the competitor analysis and CRO; helping the business receive an additional 20% increment in the leads.
Skills
PPC Campaign Management: End-to-end campaign management for Google Ads, LinkedIn Ads, and Meta Ads.
Online Advertising Specialist: Develop data-driven strategies for effective campaign performance.
Paid Advertising Specialist: Create and optimize paid search and social media ads for maximum impact.
Market Analysis & Keyword Research: In-depth research to identify high-performing keywords and market opportunities.
Conversion Rate Optimization: Enhance user experience and sales funnel efficiency to improve conversion rates.
Competitor Analysis: Use research insights to create competitive advantages in ad campaigns.
Performance Reporting: Tracke, analyze, and improve campaign performance based on key metrics.
Strong Communication Skills: Ability to collaborate effectively across teams and with clients.
Some Employers & Collaborators I've Worked With
PPC Specialist
Coact
PPC Specialist
Ubrik Media
PPC Analyst
Affinity Express
WNS
Claims Assesor
Kind Words From Colleagues & Clients
