PPC Ads Specialist | Online & Digital Advertising Specialist | Product Marketing Strategist
I am on a mission to help businesses increase their profits through strategic paid advertising!
Hi, I'm Newton Dantas, a Digital Advertising Specialist and Product Marketing Strategist with over 4 years of experience.
Based in Pune, India, I specialize in PPC Campaign Management, Market Analysis, and UX Optimization.
My focus is on delivering data-driven online advertising strategies to drive traffic, increase conversions, and improve overall business ROI.
I am on a mission to help businesses increase their profits through strategic paid advertising!
Professional Summary
With years of experience managing and optimizing digital advertising campaigns, I’ve worked across platforms like Google Ads, LinkedIn Ads, and Facebook Ads, delivering measurable results for product- and service-based businesses.
My expertise includes market research, keyword analysis, and conversion rate optimization, resulting in a 5x ROI for clients through targeted internet advertising strategies.
By leveraging a combination of paid advertising tactics and product marketing strategies, I have helped businesses generate high-quality leads, increase sales, and drive long-term growth.
Specializing in online advertising and competitor analysis, I have helped businesses increase their visibility, generate high-quality leads, and drive long-term growth.
My focus on PPC campaign management, combined with my ability to develop data-driven strategies, ensures that every marketing effort aligns with business goals and drives success.
Whether it’s optimizing existing campaigns or launching new products, my role as a PPC Ads Specialist involves managing budgets of all sizes to maximize ad spend efficiency and improve conversion rates.
By continuously refining keyword strategies and audience targeting, I have consistently improved campaign performance, helping businesses stand out in highly competitive markets.
Recent Experience
PPC Specialist
Coact | July 2023 - October 2024
As a PPC Ads Specialist and Digital Ads Specialist, I have consistently driven product success by combining market analysis, user research, and strategic content development, achieving key metrics within the first 21 days. Over 10 months, I generated 70+ high-ticket leads with a 5x ROI through continuous refinement. By implementing competitor research, I contributed to a 25% growth in qualified leads, and my UX analysis supported the sales process, leading to 30+ additional calls each month. Additionally, my collaboration with the marketing team to optimize product page content resulted in a 30% growth in conversions.
Skills
PPC Campaign Management: Google Ads, LinkedIn Ads, Facebook Ads
Online Advertising Specialist: Developing data-driven strategies for effective campaign performance
Paid Advertising Specialist: Creating and optimizing paid search and social media ads for maximum impact
Product Marketing Strategist: Crafting go-to-market strategies and optimizing product positioning
Market Analysis & Keyword Research: In-depth research to identify high-performing keywords and market opportunities
Conversion Rate Optimization: Enhancing user experience and sales funnel efficiency to improve conversion rates
Competitor Analysis: Using research insights to create competitive advantages in ad campaigns
Performance Reporting: Tracking, analyzing, and improving campaign performance based on key metrics
Strong Communication Skills: Ability to collaborate effectively across teams and with clients
Some Employers & Collaborators I've Worked With
PPC Specialist
Coact
PPC Specialist
Ubrik Media
PPC Analyst
Affinity Express
WNS
Claims Assesor
Kind Words From Colleagues & Clients
